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To implement a successful change programme, the business vision needs to be supported by a mission statement, including the purpose, values and principles which underpin the business strategy.

Proctor and Gamble (P&G) has been the most consistently successful company in the world for at least the past fifty years. There is much to be learned from studying the P&G  publication: “Our Purpose, Values and Principles” which underpin its strategies and its much-admired approach to leadership development.

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